Lash Events: Part 2 – Hosting your own event.
Following on from part one where we discussed why it is beneficial to attend lash events, in this blog we are going to discuss some tips on how to host an event of your own.
Why host an event?
So why host an event? Lash events are great for several reasons, one being that the people who attend get to meet the person behind the business. You can choose to host an event for many reasons such as educating and training, celebrating a business milestone or to provide a networking opportunity. If you work in a salon you might want to host an event to attract new clients or offer a VIP night for your regulars.
Where to host your event
Where you host your event will depend on how many people you want to invite. You’ll need to decide on whether your event will be small and intimate or if you’re going to plan something on a larger scale. If you own your own business and are lucky enough to have salon space, you can cut the costs by hosting your event in your own salon. If you work mobile or rent a room, you can investigate hiring out space for the day or evening. Hotels are always a good option as they will usually provide tables and chairs and there will be food and drink packages available. Local hotels or function rooms can be rented out for reasonable prices and usually have good availability if booked far enough in advance.
Who to invite and how to invite them
Once your event venue is sorted you then need to decide who you’ll be inviting. Will your event be open to your clients, other lash techs or businesses?
The easiest and cheapest way to advertise and market your event is through social media. There are a few ways to do this, one being through Instagram. Plan some Instagram posts about your event, with a link to tickets and the details of when and where it is. You can also set up a Facebook Event for everyone invited so they get a chance to chat before they attend.
What will be happening at the event
Once your venue and the guest list are sorted you then need to decide on what will be happening at your event. One idea is to create a ‘run of show’ so you can organize the day into time slots. Below are a few ideas of what you could include:
- Start with some greeting and networking, to give guests a chance to chat with each other and mingle before things start.
- A short welcome speech or presentation to introduce your event
- Talks on different topics and Q&A sessions
- Awards Ceremony and Raffles
- Time for eating and drinking (if planning a large event)
- Live model demonstration
If you plan on bringing some props and marketing materials, you’ll also need to make time for setting up your event and packing everything down when it's all finished.
So, now you know how to run an event, who fancies giving it a go? We hope this blog post has inspired you to host your own event in the future. Let us know if you do, we would love to know how it goes!
Thanks for reading!