Black Friday FAQs

Black Friday is one of the best times of the year to stock up on your lash essentials, try something new and get your business ready for the busy festive season. Black Friday is the best time to save on lash extension supplies, invest in your education or find ways to bring more clients through the door… a little planning can help you make the most of the sales.

We've answered some of the most frequently asked questions to help you get the most out of Black Friday, both in your salon and behind the scenes.

1. What Should Lash Artists Buy During Black Friday?

Black Friday is the perfect opportunity to stock up on products you use every day, invest in your professional development and pick up a few new favorites without paying full price.

If you're wondering where to start, here are some of the best things to look out for during the Black Friday sale.

Invest in Your Lash Education

If you've been thinking about expanding your lash menu or learning a new skill, Black Friday is an excellent time to invest in your education.

Professional beauty courses can help you develop your skills, attract new clients and introduce additional revenue streams to your business. With discounted training, you could learn something new now and be ready to offer the treatment to clients in the new year.

Consider using Black Friday to invest in:

• Lash lift courses: Expand your lash treatment menu and offer an alternative to lash extensions.
• Brow lamination courses: Introduce another popular treatment and encourage clients to book multiple services.
• Advanced lash training: Refine your technique, improve your styling skills and explore new lash extension looks.

Find our courses here.

Our tip: Don't just think about what your business needs today. Think about where you want it to be in 2027 and choose training that supports those goals.

Stock Up on Retail Aftercare Products

Black Friday is also a great opportunity to stock up on retail products you can sell directly to your clients.

Offering professional lash aftercare products gives your clients the tools they need to look after their extensions between appointments, while creating an additional revenue stream for your business.

Here are some products worth adding to your retail collection:

Buying these products during a sale can help you prepare your retail stock ahead of the Christmas rush.

You could even put together your own aftercare gift sets for regular clients or create festive bundles to encourage retail sales in December.

Get Ready for Christmas With Client Gifts

Speaking of Christmas, Black Friday is a great time to get ahead with your festive shopping.

Small gifts can be a lovely way to thank your regular clients for their loyalty throughout the year. You don't need to spend a fortune, either. Practical beauty products that your clients can actually use are often a great choice.

This year, we have unbranded gift boxes filled with:

• Strawberry Collagen Lip Mask
• Strawberry Collagen Eye Mask 
• Cuticle Oil
• Mascara Wand Keychain

Buy them here!

Planning ahead means one less thing to worry about when your December diary starts filling up!

Try Something New

Black Friday isn't just about buying your usual supplies for less. It's also an opportunity to experiment with products you've been curious about.

If you've been eyeing up a new lash style or thinking about expanding your treatment options, the sale could be the perfect time to give something different a go.

Here are a few products worth exploring.

Hybrid Fans

Looking to create textured, wispy lash sets without having to go between two different lash types? Hybrid Fans can help you achieve that hybrid look, without the faff, making them a useful addition to your lash collection.

They're worth exploring if you want to offer clients more variety in their lash sets or experiment with different finishes.

Angel Pro Mades

Want to create soft, lightweight and wispy lash sets? Angel Pro Mades are worth trying if you're looking to explore a different finish without spending extra time making every fan by hand.

Trying new products can help you refresh your treatment menu, discover new techniques and find different ways to meet your clients' needs.

Just remember to check product compatibility, follow the manufacturer's instructions and make sure you have the appropriate training before introducing a new treatment.

2. Will Black Friday Orders Take Longer to Arrive?

Black Friday is one of the busiest shopping periods of the year, and the beauty industry is no exception!

During the sale, our team works extra hard to pick, pack and dispatch orders as quickly as possible. We know how important it is to have your lash supplies ready for your appointments, especially when your diary is filling up ahead of the holidays.

However, with a significant increase in orders being processed, dispatch and delivery can sometimes take longer than usual.

There are two main reasons for this:

• Increased order volumes: Our warehouse team handles a much higher number of orders during the Black Friday period, which can affect processing times (but trust us, the team put in the WORK).
• Courier delays: Delivery networks also experience a surge in parcels during Black Friday, meaning your order may take longer to arrive once it's with the courier.

Our team does everything possible to get orders out on time, but we recommend planning ahead rather than leaving essential supplies until the last minute.

How Can You Avoid Running Out of Lash Supplies?

A little preparation can make a big difference during the busiest time of the year.

Here are a few simple ways to stay organized:

• Check your stock early. Take a look at your lash trays, adhesives, cleansers and other everyday essentials before the sale begins.
• Prioritize your must-haves. Make sure you have enough of your most-used products to cover your upcoming appointments.
• Order before you desperately need something. Don't wait until your last lash tray or bottle of adhesive is nearly empty.
• Allow extra time for delivery. Remember that courier networks can be busier than usual during Black Friday and the run-up to Christmas.

Shopping early can help you take advantage of the discounts while giving yourself a little breathing room if deliveries take longer than expected.

3. How Can Lash Artists Make the Most of Black Friday?

Black Friday isn't just an opportunity to save money when shopping for your business. It's also a chance to attract new clients, reward loyal customers and generate bookings for the festive season.

With Christmas fast approaching, a well-planned promotion could help you fill your diary and give your revenue a boost before the end of the year.

Here are some ideas to inspire your own Black Friday offers.

Discount and Promotion Ideas

1. Offer a Discount on December Appointments

Encourage clients to book their festive lashes early by offering a small discount on appointments booked during your Black Friday promotion.

For example, offer 10% off December appointments booked on Black Friday.

This gives clients a reason to secure their preferred appointment before your diary fills up and helps you plan your schedule in advance.

2. Book a Full Set and Get a Discount on Your Infill

Encourage repeat bookings by offering a discount on an infill when a client books a full set.

This can help you build client loyalty while encouraging clients to commit to their maintenance appointments.

You could make the offer available to clients who book their full set during your Black Friday promotion, with clear terms explaining when the discounted infill must be booked.

3. Offer a Bonus With Gift Card Purchases

Gift cards can be a great way to attract new clients while giving existing clients an easy gifting option.

For example, you could offer a bonus gift card when someone purchases a gift card above a certain value.

Make sure your offer is profitable and that any expiry dates or restrictions are clearly communicated.

4. Create a One-Day-Only Offer

Black Friday is all about limited-time deals, so why not introduce an offer that's only available for 24 hours?

You could offer a larger discount on selected services for bookings made on Black Friday, helping to create urgency and encourage clients to act quickly.

Want to make it even more exciting? Reward the first 10 clients who book with a complimentary lash aftercare kit.

This gives clients an extra incentive to book early and helps you introduce them to products they can continue using between appointments.

Value-Added Promotions: Discounts Aren't Everything!

Offering discounts can be effective, but reducing your prices isn't the only way to make your Black Friday promotion appealing.

Adding value can help you attract bookings without cutting too deeply into your profits.

Here are two ideas to try.

Offer a Free Aftercare Kit, Lash Cleanser or Hand Sanitiser

Offer a complimentary aftercare product to clients who spend over a certain amount or book a qualifying treatment.

For example, clients who book a full set of lash extensions could receive a free lash cleanser or aftercare kit.

It's a useful gift that encourages good aftercare habits and introduces clients to products they may want to purchase again.

Run a Black Friday Giveaway

Social media giveaways can be a fun way to increase engagement, introduce your business to new people and get your existing audience excited about your offers.

You could give away:

• A complimentary lash appointment.
• A gift card for your services.
• A professional lash aftercare bundle.
• A festive beauty gift set.

Keep the entry requirements simple and make sure your giveaway complies with the relevant platform rules and any applicable promotion requirements.

You could also use your giveaway to build excitement around your Black Friday offers, reminding followers when your sale begins and how they can book.

4. How Can You Make Your Black Friday Offers More Successful?

Coming up with a great offer is only half the job. You also need to make sure your clients know about it and have a clear reason to book.

The good news? You don't need a huge marketing budget to promote your Black Friday deals effectively.

Here are four ways to get more from your promotion.

Take Deposits or Prepayments

If you're offering discounted appointments, consider requiring a deposit or full prepayment when clients book.

This helps secure their commitment, reduces the risk of last-minute cancellations and gives you a clearer idea of your upcoming income.

Make sure your booking and cancellation policies are clearly communicated before clients pay.

Create a Sense of Urgency

A limited-time offer can encourage clients to book sooner rather than putting it off until later.

Use clear messaging to explain when your promotion ends or how many discounted appointments are available.

For example:

• "Black Friday offer available until midnight!"
• "Only 10 discounted appointments available."
• "Book your holiday lashes before the diary fills up."
• "Your Black Friday deal ends tonight!"

Only use limited-availability messaging when it accurately reflects your offer.

Make Your Branding Stand Out

Your Black Friday promotion needs to catch people's attention, particularly when social media feeds are full of competing offers.

Use bold visuals, clear headlines and consistent branding across your Instagram posts, Stories, booking links and emails.

Make sure the important information is easy to find:

• What is the offer?
• Who can use it?
• When does it end?
• How do clients book?

The easier your promotion is to understand, the easier it is for clients to take action.

Start Promoting Before Black Friday

Don't wait until Black Friday morning to tell everyone about your offer.

Start building excitement a few days beforehand so your audience knows something is coming.

You could:

• Post a countdown on Instagram Stories.
• Tease your upcoming offer without revealing every detail.
• Share a reminder with your email subscribers.
• Create a post explaining when bookings open.
• Give existing clients an early heads-up about your promotion.

By the time Black Friday arrives, your audience should already know what to expect and where to go to take advantage of the offer.

5. How Can You Prepare Your Lash Business for the Festive Season?

Black Friday can be a valuable opportunity to prepare for one of the busiest periods of the year.

Between the holiday parties, Christmas celebrations and New Year's Eve, many clients will be looking to book lash extensions, lash lifts and brow treatments.

Use the sale as an opportunity to think beyond the immediate discounts and prepare your business for the weeks ahead.

Here's a quick checklist to help you get organized:

A little preparation now can help you feel more confident when the holiday rush begins.

Make This Black Friday Count

Black Friday is about more than finding a bargain. It's an opportunity to invest in your skills, stock up on professional lash supplies, discover new products and get your business ready for the busiest time of the year.

Whether you're investing in a new lash or brow course, exploring products like Hybrid Fans and Angel Pro Mades, or planning a promotion to fill your December diary, the key is to focus on what will benefit your business in the long run.

Plan your purchases, order your essentials early and think about how you can turn Black Friday savings into opportunities for the months ahead.

And if you're planning your own Black Friday offers, remember that you don't always need to slash your prices to attract attention. Thoughtful promotions, useful freebies and a little advance marketing can go a long way.

Ready to get your lash business Black Friday-ready? Keep an eye on LashBase for the latest Black Friday deals and stock up on the products, training and essentials that help keep your business growing.