30 Social Media Content Ideas For Lash Artists

We know creating content for your lash business socials can be overwhelming, and sometimes you can be stuck for ideas on what to post. We've put together 30 social media content ideas for lash artists with different purposes to give you a little help! If you scroll to the bottom of the blog, you can download this list so you have access whenever you need it.

Educational / Value Posts

1. Before & After transformations (showcase retention, mapping, or natural lashes to full set transformations).

2. Lash styles explained - classic vs hybrid vs volume (with side-by-side visuals).

3. Lash aftercare tips - reels, carousels, or a fun TikTok skit.

4. ‘Did you know?’ lash facts - bust myths like “extensions ruin your natural lashes.”

5. Retention tips - how clients can make lashes last longer (cleansing, sleeping, etc).

6. Lash cycle explained - why shedding is normal, made simple with a graphic or TikTok demo.

7. ‘What set suits your eye shape?’ - a guide post or reel to help clients choose.

8. Patch test importance - explain in a short, client-friendly way.

9. Lash lengths & curls demo - show different curls on a strip to compare results.

10. Seasonal lash care tips - summer vacation lash advice, winter advice.

Behind-the-Scenes / Relatable Content

11. Studio/salon tour - a reel or TikTok showing your lash space and setup.

12. Lash trolley restock - satisfying time-lapse of products being organized.

13. ‘Day in the life of a lash artist’ - behind-the-scenes of your work day.

14. Time-lapse of a full set - start to finish in 20 seconds.

15. Lash mapping close-up - show how you map a set.

16. Client prep routine - cleansing and taping before a set.

17. ‘What my clients think I do vs what I actually do’ - funny TikTok trend.

18. Unpacking lash deliveries - show excitement when your new LashBase stock arrives.

19. Favorite tools/products - short reviews to show professionalism.

20. ‘Meet the lash artist’ intro video - personal connection builds trust.

Engaging / Client-Attracting Content

21. Special offers or loyalty scheme posts - presented in a stylish, non-salesy way.

22. Client testimonial screenshot - builds credibility.

23. Interactive polls/quizzes - “Which lash set would you pick: A or B?”

24. ‘Tag a friend who needs a lash appointment’ - fun, shareable caption.

25. Fun client memes - “When you say you’ll only get classics but leave with volume…”

26. Lash myths vs facts - create a reel busting common lash misconceptions.

27. ‘New client FAQs’ - carousel or reel answering common booking questions.

28. Seasonal content - ‘Christmas party lashes’ or ‘Back-to-school moms deserve lashes too!’

29. ‘What’s in my lash kit?’- quick video of your essentials.

30. Trending audio reels/TikToks - adapt viral sounds to lash humor or client scenarios.

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