Want to Sell Products to your Clients?
We are here to tell you why and how you should be retailing products to your clients. Not only is it the perfect add-on to your services but it’s also an additional stream of income. You may be worried about giving the hard sell but trust us - all you need to do is change your client's perception.
Why sell to your clients?
- Good aftercare will ensure that their lashes last longer… if they last longer, they are happier, and if they are happier, you guessed it, they come back for more!
- Clean lashes mean less time on your couch, which is best for you and the client, although we all love a lash nap.
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Most importantly for you, retailing products will increase your profit turnover.
How to sell to your clients:
Here are our top tips for retailing to your clients
- Don't pressurize your client. Pushing your client into a purchase they are not 100% sure of will put the client off even more.
- Be confident in your expertise. Showing that you’re an expert in the field will make them feel they need to buy your retail products.
People tend not to like a hard sell, which is why it is important to get it right when selling your products. Here are some tips to help you sell without hard selling:
- Share your love of the product, tell them about your own experiences of using the product and why it’s a favorite.
- Educate your clients as to why the product will benefit them.
- Use the product within the lash appointment and let them know what you are using and why.
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Give your customers time to consider the product and make their own decision. Appearing overly pushy is a turn-off for many buyers.
If you want some more ideas on how to sell in the salon - this post, written by LashBase Elite Influencer - Natasha Bowers, will help you.
How much to charge for lash aftercare products?
So, you’re thinking about retailing to your clients, but not sure how much to charge? We are here to help!
Take a look at the retail product list below, hopefully, this will help to provide you with an idea of pricing:
|
Product |
Cost Price |
RRP |
|
$7 |
$9 - 12 |
|
|
$6 |
$12 |
|
|
$10 |
$14 |
|
|
$20 |
$40 |
|
|
$14 |
$18-$23 |
|
|
$1 |
$5 |
|
|
$3.50 |
$7 |
|
|
$3 |
$6 |
|
|
$2 |
$5 |
|
|
$12 |
$15 |
|
|
$10 for 10 sachets |
FREE - $5 (include a cleaning brush to increase profit) |
|
|
$3 |
$10 |
|
|
$4 |
$8 |
You can shop all retail products here.
We want to see your retail space!
If you have an area dedicated to your retail items, take a pic and tag us (@LashBase_US). Whether it’s some shelves or a table in your waiting area or lash space. Ideally, it's best to have the area in a place that your clients will see after getting up off of the couch or when paying for your service.
Will you start retailing your products? Let us know, or if you want more info on any of the retail products please do get in touch, we are always just a phone call away or even an Instagram DM.
