Social Media Content Calendar

Instagram is one of the most powerful social platforms (if not THE most powerful) for lash artists to showcase their work, connect with potential clients, and grow their business. Here are some content ideas to help you stand out and attract new customers:

Showcase Your Work

• Live Lashing: Upload photos of your clients as and when you're lashing. It will show the reality of your day and all the different treatments you offer.

• Before and After Photos: This is a classic but effective way to highlight your skills. Make sure you're uploading a variety of your work, promoting all the skills you have.

• Client Reviews & Testimonials: Share positive feedback from happiest customers so that new customers know what to expect.

• Retailing: Make sure all your clients know what's available to buy from you. We’re talking aftercare kits, lash shampoo etc.

Educational Content for your Clients

• Lash Care Tips: Show or remind your clients how to maintain their lashes.

• Lash Extension Trends: Keep up with trends and share new treatments you offer that clients might want to try. Explain different styles and their benefits for different ages/ looks and eye shapes.

Content to Boost your Engagement

• Share FAQs: Save your clients from contacting you every time they have a question. Answer your clients questions by keeping them up to date with your policies, prices and common lash issues such as keeping their lashes clean and healthy between sets. These are good to have saved in your highlights so that your clients can easily refer to them when needed.

• Competitions and Giveaways: Offer prizes to encourage engagement - try getting people to comment and share your posts in return for a discount.

Personal Content 

• About Me: Share your story and what inspired you to become a lash artist.

• Routine: Give your followers a glimpse into your daily routine. This will give you a bit more personality and add the ‘human’ aspect to your instagram.

• Values and Mission: Explain what your business stands for and your goals.

Seasonal Content

• Seasonal Promotions: Offer special deals or packages for different holidays such as Halloween or Christmas.

• Themed Content: Create content related to different events or times of year.

• Seasonal Lash Styles: Suggest lash styles that are appropriate for different seasons such as colored lashes for festival season or a bit of sparkle for Christmas. 

Planning

Organize your content week by week. We recommend posting on your IG feed daily to maximize your engagement. Don't worry if you don't get hundreds of likes on every post, your feed is your shop window. It gives potential clients a good idea of your work. Below is a brief template of what you could post in a week!

Remember to use relevant hashtags and add locations to your post to increase your visibility and reach a wider audience. Also, engage with your followers by responding to comments and messages. By consistently providing valuable and engaging content, you can build a strong online presence and attract new clients to your lash business.