Lash artist marketing ideas from October to December
As we head into the busiest time of the year, it’s time to shift your lash business into marketing mode! The October to Christmas period is your golden opportunity to fill your books, attract new clients, and finish the year on a high.
You might be fully booked already, but if you’re looking for a little business boost, having a solid plan in place will help you stay consistent, confident, and ahead. Here’s your guide to marketing your lash business this season.
October: Foundations
October is all about planning ahead. While clients might not be thinking about the holidays yet, you should be!
1. Refresh Your Content
Start by giving your socials a seasonal refresh. Update your Instagram bio (make sure you include your location!), pinned posts, and highlights with your current availability, holiday booking info, and a friendly reminder to book early.
Tip: You could think about using warm, fall tones in your content, think cozy jumpers, hot drinks, and lash close-ups with soft lighting.
2. Promote Early Bird Bookings
Create a little urgency by rewarding clients who book early for November and December. Offer a free lash cleanser or aftercare kit for those who secure their holiday appointments asap.
3. Run a Halloween Themed Campaign
Even if it’s simple (like halloween lash looks inspo posts or a lash room setup with halloween decor) it keeps your content relevant and engaging.
November: Build the Hype
November is where the momentum builds. Clients are planning their holiday nights out, winter weddings, and festive events. They want their lashes ready!
1. Create Christmas Gifts
Bundle your retail products (lash cleansers, brushes, or aftercare kits) into client gifts your clients can buy (even for lash lovers in their lives).
Alternatively, our Client Gifts are available to buy on their own and in bulk, so you don’t have to think about putting things together, and they're cost effective, especially when you buy them in sales!
2. Plan a Black Friday offer
You don’t need to slash your prices… a value-added offer works just as well. For example:
- Book a full set, get a free aftercare kit.
- Free sleep mask lash protector for every new client in November.
Keep it on-brand, fun, and limited so it feels exclusive.
3. Collect and Share Client Reviews
Social proof sells! Ask your happy clients to leave reviews or tag you in their lash selfies. Repost them to build trust before the holiday rush.
Pro Tip: A before-and-after post series can be a game changer for conversions.
Thanksgiving
Thanksgiving marketing can work wonders for your lash business, it’s a moment of gratitude that translates across all audiences.
1. Run a “Thank You” Week
Show appreciation for your clients with a small gesture, maybe a free or discounted retail product or a thank-you note and gift for your loyal clients.
This not only builds goodwill but also strengthens your long-term client relationships.
2. Gratitude Content for Socials
Post a carousel or reel thanking your clients for their support this year. Some good footage to include would be any sort of engagement between you and your clients, lash reveals, client selfies etc.
Caption idea:
“Grateful for every set, every chat, and every client who’s supported my lash journey this year. You’re the reason I get to do what I love.”
3. Collaborate for a cause
If you want to take it a step further, use Thanksgiving as a chance to give back. Donate a portion of your sales that week to a local charity, or host a food bank collection at your salon.
Community-driven marketing builds trust and shows the heart behind your brand.
December: Maximize and maintain
Now’s the time to make every appointment and post count!
1. Keep Posting Even When Busy
We know it’s a crazy month, but staying visible online matters. Schedule content in advance using free tools like Meta Planner or Later.
Keep it simple, share:
- Last-minute availability updates
- Client transformations
- Holiday thank-you messages
2. Introduce a Lash Loyalty Card or January Incentive
Encourage clients to rebook for January before they leave their Christmas appointment.
Offer a small reward, like $10 off their infill or a free lash cleanser or serum (for lash lifts), to keep your books steady after the holidays.
3. Share Gratitude & Behind-the-Scenes
Clients love seeing the human side of your business. Share a post thanking your clients for their support this year, or show your festive lash room setup. It builds connection and community, something everyone values deeply.
Bonus: Quick Marketing Ideas for Lash Artists
If you’re short on time, here are some easy wins:
- Festive Reel Ideas: “Lash transformations that sleigh”, “From tired to twinkly, Christmas lash sets”, or “Lash tech POV: surviving Christmas week.”
- Client Reminder Post: “Your Christmas lashes won’t book themselves, secure your slot now!”
- Email Marketing: Send a short, friendly email to clients with your holiday availability and gift ideas.
October to December can be intense but it’s also one of the most rewarding times of year for lash artists. With a bit of planning, some seasonal creativity, and the right products (hint: LashBase has you covered😉), you can grow your bookings for the end of the year.
Remember: marketing doesn’t have to be complicated. It just needs to be consistent, authentic, and full of your lash skills and personality.
