Double Classics: How to Market Them to Your Clients
Double Classics are becoming one of the most requested lash extension styles in the industry (we are not surprised as they are STUNNING) and if they’re not already on your lash menu, that will be something you want to change!
If you’ve just introduced Double Classics to your treatment list, the next step is making sure your clients actually book them. Here’s how to position, price and promote Double Classic lash extensions so they become a go-to treatment in your lash business.
Focus on the Results (Not the Technique)
Your clients don’t book the techniques, they book the results.
When marketing Double Classics, keep your messaging simple and benefit-led. Instead of explaining the application in depth, highlight what your clients will see and feel:
- Comfortable
- Doubled up for a denser, darker, more flawless finish
- Wraps around the natural lash for improved lash retention
- Perfect for sparse lashes
- Ideal for hybrid lovers who want something fuller without going full volume
- The same neat, defined classic lashes, just double the impact
When you describe Double Classics as a way to achieve a darker lash line, improved retention and a fuller look without the jump to volume lashes, clients immediately understand the value.
Use Visual Marketing to Sell the Set
You already know: visuals sell.
If you want Double Classics to stand out on your menu, show:
- Close-up shots of the thicker base
- Side-by-side before & after comparisons
- Short clips of the application process
- Videos highlighting the darker lash line
Keep your captions clear and client-friendly. For example:
- “Thicker base = quicker application + better retention.”
- “Darker lash line without going full volume.”
- “Fuller than classics, softer than hybrids.”
Make it easy for your clients to instantly understand why they need this upgrade.
Position Double Classics as the Upgrade
The easiest way to sell Double Classics?
Frame them as the next step up from classic lash extensions.
Describe them as:
- A fuller, more luxurious version of a classic set
- Perfect for clients who’ve 'outgrown' their regular classics
- The sweet spot between classic lashes and hybrid lashes
If you position Double Classics as an accessible upgrade rather than a completely different treatment, clients are far more likely to try them.
You can even introduce them with a limited-time offer to encourage bookings and build momentum.
Use Social Proof to Build Trust
Nothing sells lash extensions like results and real experiences.
Share:
- Testimonials from clients who’ve tried Double Classics
- Close-ups of their finished sets
- Feedback about improved retention
- Comments from clients with sparse lashes who finally feel fuller
When potential clients see others loving the look, it removes hesitation and boosts confidence in booking.
How to Price Double Classics
Double Classics are typically priced between classic and hybrid lash sets.
A common pricing approach in the US is $20–$35 more than your standard classic set
This reflects the added density and technique while keeping the service accessible.
By placing Double Classics neatly between classic and hybrid lashes on your service menu, you naturally guide clients toward upgrading.
Make Double Classics Your Clients’ New Favourite
When you consistently show the results, highlight the benefits and clearly position Double Classics as the perfect in-between lash extension style, they quickly become a client favourite.
The key is simple:
Show the finished result.
Explain the benefits.
Position them as an upgrade.
Do that, and Double Classics won’t just sit on your menu... they’ll become one of your most booked lash treatments in 2026.
