Once upon a time, in a beautiful home lash studio, Ava worked hard to create stunning lash extension sets. Each lash placed, transformed her clients' eyes into fluffy, long-lasting masterpieces. Even though she was close to perfect and never got any lash stickies, Ava faced a familiar struggle—she wanted to grow her business even more with new clients. Like many lash artists, Ava wanted to find the secret that would draw in loads of fresh faces. And guess what? There are actually plenty of strategies that work - that's why we’re writing this blog. LashBase is here to help.
Social Media for Lash Artists
In today's digital age, social media is number one. Platforms like Instagram and Facebook are great for showing off your lash transformations and services. The first place to start would be to set up your business profile with your brand logo, contact details/ location and start posting! Engage with potential clients, share before and afters, and let your creativity sparkle.
If you need ideas or a bit of encouragement, LashBase is your guiding star, our socials offer marketing ideas to help you shine in the social spotlight or even just to repost. Once you get the hang of posting, you can then start to use targeted social media ads to showcase your lash skills to people within a certain mileage of your salon. We know that social media is a big area to cover though, so stay tuned in on our blog as we will be covering social media marketing tips for lash artists in the coming weeks!
The Power of Word-of-Mouth
Your clients are more than your walking adverts —they are your megaphone! Encourage them to become your brand advocates among their family and friends. A satisfied client's genuine recommendation is worth its weight in gold. It's the oldest yet most effective marketing tactic, and it never goes out of style.
Embracing Reviews and Testimonials
Online reviews are very powerful. They capture potential clients, drawing them toward your business. Encourage happy clients to leave testimonials that paint a clear picture of the experience they had at your studio. These testimonials establish trust and credibility in your services. Get your clients to leave a review on your social profiles, Google My Business, or even get them to send you a testimonial and you can turn that into a post for your Instagram!
Referral Programs that Work Wonders
Fuel the referral engine! Establishing referral programs can work wonders. Offer incentives to existing clients who bring new ones through the door. It's a win-win situation that gives your clients a sense of appreciation and community while expanding your client base.
Business Cards: Your Silent Salesperson
A well-designed business card is your mini-billboard, telling people about your lashing expertise wherever it goes. Don't underestimate its power—make sure it reflects your brand, professionalism, and creativity. Include key details such as the services you offer and your contact details.
Irresistible Promotions to Hook Them In
Who doesn't love a good deal? Special promotions, first-time client discounts, or bundled services act as magnets for those undecided clients, luring them into your lash salon with tempting offers.
Note: Be careful with first-time discounts as this can attract those clients who will only buy your services when discounted. Why not discount their second visit or even add on free items or services, such as an aftercare kit, to add value rather than discounting?
How will you blend these strategies to get new clients through your door?