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Valentine's and Galentine's Day Marketing Ideas

Valentine's and Galentine's Day is just around the corner! This is the perfect opportunity for you lash artists to boost your business and show som...

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Summer Marketing Strategies for Your Lash Business

With the summer season on the way, it's the perfect time for lash businesses to capitalise on the increased demand for glamorous, fluttery lashes....

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9 Top Tips for Marketing Your New Lash Business

So, you are a newly qualified Lash Technician and you are not sure of where and how to get your first paying clients? It can be daunting but do not...

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social media tips for your lash business

15 Social Media Marketing Tips for your Lash Business

Picture this: You, ready to reveal your stunning lash sets to the world. But how do you make sure your creations don't go unnoticed on social media...

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Lash artist marketing ideas from October to December

As we head into the busiest time of the year, it’s time to shift your lash business into marketing mode! The October to Christmas period is your go...

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Finding Your ‘Why’ and How It Can Help in Marketing your Business

If you listen to our LashBase Podcast, you’ll know that Episode 18 was all about understanding your WHY. Whether you are a lash tech, trainer, salo...

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Double Classics: How to Market Them to Your Clients

Double Classics (also known as U Lashes) are becoming one of the most requested lash extension styles in the industry (we are not surprised as the...

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LASHBASE EBOOK SUMMARY

Do you own any of the LashBase eBooks? 📚✨ LashBase is here to help you achieve your goals with our collection of educational eBooks. Whether you'r...

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How to Advertise and Gain More Clients with Korean Lash Lifts and Brow Laminations

Korean Lash Lifts and Brow Laminations are a huge must-have treatment in the beauty industry. Clients are loving the soft, natural enhancements and...

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Starting up as a Lash Artist - What do I need to do?

Starting up as a Lash Artist can feel daunting. From training to setting up your own lash space, we have put together a blog to keep you on track, ...

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NEW: Ultra Narrow Fans

Get ready for the most narrow fans on the market - LashBase’s Ultra Narrow Fans, the latest innovation in volume lashes. What are Ultra Narrow Fan...

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How to network like a pro!

Networking is your BIGGEST tool, and building relationships is key if you want your lash business to grow. With multiple lockdowns and no lash even...

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How to get new clients through your door

Once upon a time, in a beautiful home lash studio, Ava worked hard to create stunning lash extension sets. Each lash placed, transformed her clien...

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Being a Lash Artist in 2023

Being a Lash Artist in 2023: The Ins and Outs of This Exciting CareerThe world of beauty is constantly evolving and lash artistry has become one of...

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Lash Artist Hacks For Your Lash Business

Lash Artist Hacks to Work Smarter, Save Time, and Grow Your Lash Business Being a lash artist isn’t just about creating beautiful lash sets, it’s a...

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Fall Winter 2025

The lead up to Thanksgiving and the holiday season is always a bit chaotic. From September onwards, life gets busy fast. Routines kick back in for ...

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All About Ultra Narrow Fans

The most narrow fans on the market - LashBase’s Ultra Narrow Fans are the latest innovation in volume lashes. What are Ultra Narrow Fans? Ultra N...

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My Academy - How to become a LashBase Training Affiliate

All you need to know about My Academy Education is at the forefront of everything that we do here at LashBase as we believe that great educatio...

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Lash Events: Part 1 – Why Should You Attend?

After receiving some positive feedback from those that attended our LashBase events we thought we would delve a little deeper into the world of las...

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Lash Events: Part 2 – Hosting your own event

Following on from part one where we discussed why it is beneficial to attend lash events, in this blog we are going to discuss some tips on how to ...

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Training Academy of the Year Awards 2023

The LashBase Training Academy of the Year Awards are back, and this year we are taking them global…It’s time to get nominating. We run our TAOTY Aw...

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Will You Find a Golden Egg?

This Easter, we’re bringing a little fun to your lash stash. When you place an order between now and the end of the month, some orders will contain...

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Lash Events 2025

Level up your lash business in 2025! Attending industry events (conferences, meetups, etc) is crucial. Learn the latest trends, network with othe...

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Q&A with LashBase Jamie

We had a catch up with LashBase Jamie to hear more about his experience within the lash industry!You're so invested in LashBase, how do you manage ...

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What are the benefits of brow lamination?

What is a brow lamination? They say that the eyebrows frame the face, and luckily for us, there are now soo many innovative treatments offering to ...

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Ways to be featured on LashBase social channels

Want your work to be featured on LashBase US social channels? We LOVE to share the stunning lash sets you create for your clients! If you are yet...

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LashBase Is Heading to Two Major US Lash Events in 2026

If you’ve been thinking about investing in your lash business, improving your lash artistry, or finally meeting your lash community in person… this...

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How to make your business more sustainable

Here at LashBase one of our many missions is to ensure we are doing what we can to minimise our own contribution to the vast amounts of plastic was...

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Training and Education Awards 2025

Back and better than ever, previously known as the TAOTY - Training Academy of the Year, it’s time to get your nominations in for the Training and ...

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How to Secure your January Bookings in the Christmas Rush

The holiday season is a whirlwind of festive cheer and extremely busy schedules…some people would say chaotic. As a lash artist, it's the perfect t...

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How to Retail

Written by LashBase UK Influencer - Natasha Bowers I'm here to tell you why you need to start retailing products. Not only is it the perfect add o...

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Products and tips to help with sensitivity!

Throughout your lash career, you’ll probably come across clients who have sensitivity to adhesive fumes. However, there are a few products and tip...

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HOW TO PRIORITISE YOUR TIME AS A LASH ARTIST.

As a business owner in the beauty industry you have a long list of things to balance each day, organising appointments, social media, managing stoc...

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Pricing Strategies for Lash Businesses

Pricing your lash services is a tricky one that needs a blend of market understanding, self-value assessment, and a business strategy. In the compe...

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How to keep your clients coming back

So, you've built your business up and have mastered how to create the perfect lash sets for your clients. But how do you ensure those clients keep...

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Our top 10 products for beginner lash artists.

Starting your journey to become a lash artist can be daunting, with so many options on the market, it’s easy to become overwhelmed! Besides the obv...