Valentine's and Galentine's Day Marketing Ideas

Valentine's and Galentine's Day is just around the corner! This is the perfect opportunity for you lash artists to boost your business and show some love to your clients. Here are some ideas to help you:

Deals and Promos:

‘Galentine's Glam’ Package: Offer a discounted package for a group of friends to get their lashes done. This could include a small discount on each set and a complimentary galentine's gift (see the gift section below for ideas).

‘Love Your Lashes’ Referral Program: Encourage clients to refer their friends by offering a discount on their next infill for each successful referral and a discount for their friend’s first booking.

‘Galentine's Giveback’: If you’re feeling generous this year, you could donate a portion of your proceeds from Galentine's Day bookings to a local charity. Sharing the love doesn’t have to stop at friends and loved ones!

Lash Styles:

Ensure you have plenty of stock of all your most popular lash styles and sizes to meet the increased demand. Consider stocking up on special lash variants as well - you may get a few requests for pops of pink etc.

  • Promote special sets of lashes with a romantic, fluttery look. Think soft volume or hybrid sets with a touch of extra length and curl.

  • Offer a limited-time option to add some extra galentine's/valentine's flare - think pink or red lashes on the end of a cat eye set. 

  • Highlight the timeless elegance of classic or angel lashes for a sophisticated Galentine's Day look. Remember to promote why your clients should book - effortless glam, less time getting ready for those valentines/galentine's dates etc.

Lash-Related Gifts for Your Clients:

Create custom aftercare kits filled with lash essentials and maybe add themed goodies like heart chocolates or candy. These are relatively low priced but will make your client feel appreciated.

Offer these kits as a special add-on to any Valentine’s Day/ Galentine's Day lash service or as a standalone gift.

Gift Vouchers are a great gift for your clients to purchase for their friends. Create attractive gift voucher designs with a cute Valentine’s/ Galentine’s theme (you can do this on Canva).

Social Media Promotion:

Here are some social media ideas you can run during this period to get more engagement on your profile.

  • Run a social media contest where clients can tag their friends in the comments for a chance to win a free set of lashes.

  • Share themed inspo of beautiful lash sets perfect for Valentine’s/ Galentine's Day.

  • Remember to promote any deals you are running.

All of these pointers are little ideas you use to help push your business. Having themes or dates in the calendar always helps with promotions and content creation.