Top Tips to Maximize Your Profits Over Black Friday

PSA: This is jam-packed, full of information, so make sure you grab a drink and get comfy.

Black Friday can work for your business in many ways, so this blog is going to get you prepped to maximize profits and help boost your bookings.

Shopping Tips for the Sale

Black Friday is just around the corner and you're probably itching to stock up on your favorite lash supplies. To make sure you get the most out of the Black Friday sales, we've put together some handy Black Friday tips to help you get those bargain deals without breaking the bank. 

• Set a Budget. Before diving headfirst into the world of Black Friday discounts, it's so important to set a budget. By setting a budget, you'll get what you need without straining your finances.

• Make a list of the lash essentials you need and prioritize. It's easy to get carried away with all the incredible deals, but focus on what you really need and this will make your black friday shopping more profitable for your business.

• Set Reminders and Sign Up for Emails. To stay in the loop and be the first to know about the Black Friday deals, sign up for email announcements from us. Stock goes quickly, so you have to act fast!

• Create a Wishlist Ahead of Time. When you create an account with LashBase, you have the option to build a wishlist. Before the Black Friday sales kick-off, add your favorite lash products to your wishlist. This will not only help you organize your shopping but also prevent items from selling out before you can grab them.

• Avoid Missing Out on Sellouts. As mentioned above, Black Friday can get pretty hectic and popular lash products tend to sell out quickly. By having your wishlist ready and knowing what you need in advance, you can significantly reduce the chances of missing out on those must-have items.

Thinking About Retailing?

If you sell, or you're considering selling, lash products to your clients, Black Friday is an excellent opportunity to stock up. Look for aftercare products, retail kits, mascara wands, shampoos, serums, and other items that your clients might appreciate. Take advantage of the low prices so you can make more of a profit when you sell to your clients (or include them in your service as an add on) - and they’ll love the extra service and attention to detail you offer.

It’s Never Too Early for Christmas!

After Black Friday, the countdown to Christmas begins, and if you want to gift a little something to your clients, now is the perfect time to buy. Why not gift your clients a little something to make them feel special and appreciated?

LashBase have put together the perfect Christmas gift for your lash extension and lash lift/ brow lamination clients. Not only will your clients love it and feel very appreciated (increasing customer loyalty), but you won't have to think about it, as we have done it for you.

Try New Products 

Black Friday is the ideal time to experiment with new products you've been curious about. Here are some newbies to LashBase that will be worth buying in the Black Friday sale.

Double Classics - Imagine your fave split tip classic lashes, just doubled up! You can create a fuller classic look that still looks like natural classics, but even better!

Limited Edition Gold Tweezers - Pro Made, Limited Edition Gold Tweezers - Hybrid - Your favorite lash tweezers are now in gold! Pro made and Hybrid tweezers mean you can get gold tweezers for any style or technique.

Pro Made Lash Stand with Lid - The perfect tool if you use pro made or handmade fans. Designed to securely hold your lash fans while you work, this must-have tool makes creating flawless sets even easier. It now has a lid too so you can stack and store them safely.

Grab a bargain and start trying something new! Check out our new arrivals here!

Plan for Shipping Delays

Remember that Black Friday is the busiest time of year for most retailers and will potentially cause shipping delays. Be patient and plan for a slight delay in receiving your orders. Please rest assured that we will be working very hard with staff working extra hours to get your lash supplies to your door as quickly as possible.

Black Friday is the perfect time for lash artists to stock up on their favorite products and explore new ones. So with that, happy shopping, and may your lash stash grow abundantly!

What can you do for your business on Black Friday?

While you’re busy filling your basket, don’t forget that you can also use Black Friday to boost bookings, attract clients and increase your profits. Black Friday isn’t just for retail, it’s a golden opportunity to get your lash business buzzing before the holidays.

Black Friday Ideas for Lash Artists

You don’t have to slash your prices to make an impact. Think strategically about what will add value for your clients while still protecting your profit margin. Here are some promo ideas to help you stand out:

Discount & Promo Ideas

• Book a service over Black Friday for December and get 10% off - Encourage clients to book ahead for their holiday lashes.
  
• Book a full set, get a discount on your infill - A simple way to build client loyalty and guarantee a repeat booking.
  
• Buy a gift card, get a bonus gift card - Perfect for clients looking for lash-inspired gifts (or to treat themselves).
  
• Larger discount for bookings made on Black Friday only - Add urgency by making it one day only. You could even reward the first 10 bookings with a free aftercare kit.
  

Value-Added Promotions

Not all discounts have to mean less money in your pocket, adding value can be even more appealing.

• Free upgrade - Offer classic lash clients the chance to upgrade to hybrid or volume at no extra cost. This gives them a taste of a higher-priced service and can convert them long-term.
  
• Free aftercare kits or lash cleanser - Include a freebie for bookings over a certain amount. It promotes good lash retention and keeps you in their routine.
  
• Social giveaways - Run a fun giveaway for a free service or gift card. It boosts engagement and visibility across your socials, helping you attract new clients in time for Christmas.
  

How to Maximize Your Black Friday Offers

A good Black Friday promo doesn’t just happen, it’s about smart marketing and clear strategy. Here’s how to make your offers work harder for you:

• Take deposits or prepayments - This secures commitment and ensures your diary is filled with genuine bookings.
  
• Create scarcity - Use language like “limited spaces”, “first 10 clients only” or “available until midnight” to add urgency and drive action.
  
• Use bold Black Friday branding - Go all in with your visuals. Use strong, clear “Black Friday” headlines, and consistent messaging across your socials and booking links.
  
• Hype it early - Don’t wait until the day. Tease your offer a few days before so clients are ready to book as soon as your promotion goes live.
  

Black Friday isn’t just a day for shopping, it’s a day you can use to promote your business. Stock up on LashBase supplies and use clever promos to fill your diary, it’s your chance to end the year on a high and start December fully booked.